The Importance of Financial Planning


“If financial advisors are going to sustain the value they want to deliver and earn the fees they need to run their businesses, they will have to offer more than just investment management.”

Financial planning helps consumers determine whether they are on track to meet their goals and outlines their path to overall financial success. Today financial advisors face the challenge of providing services to address consumers’ complicated financial lives and meeting their demands for fee transparency and value.

• How much should I save for retirement?
• What is the amount of life insurance that I need?
• What type of investments should I own?
• Can we afford a new house?
• Is there a way we can save on taxes?

Most consumers do not have the time to answer these questions and manage their financial needs without a financial advisor that can take the time to understand their total financial picture. If financial advisors are going to sustain the value they want to deliver and earn the fees they need to run their businesses, they will have to offer more than just investment management.

Studies have shown that on average, clients with a financial plan hold 60% more advisory assets than clients without a plan1. Despite evolving consumer behaviors and expectations and the competitive dynamics of the investment industry, many advisors see no reason to change the services they offer. They built successful firms and will keep running them the same way until they retire. However, for those focused on retaining clients and growing their business, they will have to embrace financial planning to demonstrate their value in this changing landscape of financial advice.

Advisor with Client

At Hanlon, we know that a holistic approach to each client’s wealth objectives is the key to a successful financial advisory practice. Hanlon’s Wealth Management Platform provides financial advisors with an integrated solution with multiple modules to facilitate the delivery of financial planning services, and much more, to their clients. Our Financial Planning module coupled with CRM, Portfolio Accounting, Client Reporting, Aggregation and a complete Managed Account Platform provides a comprehensive perspective where an advisor can efficiently provide their clients with expert advice on retirement planning, education funding, estate planning and more.

Our State-Of-The-Art Functionality Includes:
• Create planning scenarios based on cash flow and client goals
• Review financial goals and portfolio performance seamlessly
• Calculate multiyear net worth, cash flow, and tax projections
• Control risk by setting alert conditions and alarm thresholds
• Create, maintain and archive unlimited planning strategies

Please contact us today at 1-888-641-7100 or via email at sales@hanlon.com and we will show you how your practice can improve greatly.

1 Wells Fargo 2016 Investor Day.


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Hanlon Investment Management (“Hanlon”) is an SEC registered investment adviser with its principal place of business in the State of New Jersey. Being a registered investment advisor does not imply any level of skill or training. Hanlon and its representatives are in compliance with the current registration requirements imposed upon registered investment clients. Hanlon may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements. This brochure is limited to the dissemination of general information pertaining to its investment advisory services. Any subsequent, direct communication by Hanlon with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Hanlon, please contact the U.S. Securities Exchange Commission (www.sec.gov/adviserinfo) or the state securities regulators for those states in which Hanlon is registered. For additional information about Hanlon, including fees and services, send for our disclosure statement asset forth on Form ADV from Hanlon, at 3393 Bargaintown Road, EHT, NJ 08234 or call (888) 641-7100. Please read the disclosure statement carefully before you invest or send money.